Increasing revenue continues to be one of the major business goals for sales organisations.
The global business downturn over the past few years has focused today's sales organizations back to the business basics - it's now all about being sales ready, it’s about sales funnel, it’s about movement and change.
Increasing revenue may seem like an obvious priority, but this has not always been the case. In the mid '00s a survey of a similar group of sales organisations indicated that while 23% viewed increasing sales revenue as one of its top three business goals, it was not necessarily the top business goal. Why? Because at that time many industries were experiencing unprecedented growth and continually hitting record sales numbers. The fact that revenues would increase over the previous year was seen as the normal course of business.
In your company, your top sales performers undoubtedly bring in the majority of your revenue – the 80:20 rule or what we call Parato’s Principle.
Smart Selling and SugarCRM allows you take their best practices, align this with your customers buying cycle and embed this into our CRM software, and guide the selling approaches of the rest of your team, increasing the revenue contribution and effectiveness of each team member.
Top 5 goals for this Objective: