It's no longer about working harder or longer - working smarter is the key
In the early to mid 00’s, the main focus of many sales organizations was increasing the efficiency of salespeople; helping them spend more time with customers, make more calls and reduce administration and paperwork.
Today, companies realize that making their people more efficient is just not enough. It's not just making "more" calls, but rather making the ‘right’ calls – this means your salespeople are able to interact with a prospect or customer in a moment when the prospect is open to interaction.
To do this, organisations need to make salespeople more effective at identifying, understanding and responding to the needs of their customers and most likely prospects – salespeople have to be more than just knowledgeable and conversational about what they represent, they have to be fluent. And they have to be able to apply their business acumen capabilities to translate customer needs and requirements through the filter of the speeds and feeds of your product.
Smart Selling and SugarCRM provides deep functionality designed to reinforce sales effectiveness.