About
Nayler Recruitment was established in 1998, as the first specialist executive recruitment company to service the building, electrical, engineering and industrial sectors in the country.
Nayler engaged Salesnet to undertake a major systems development and integration project following the successful completion of the initial digital pen and paper project
Complexity
Extremely High
This project had numerous integration points:
- Integration of third party email marketing software (from Arial Software) – allowing highly customised email campaigns to be generated and sent by users, as well as allowing recipients to interact with the live database to update email preferences.
- Integration of database information with the website including linking this information back to the email marketing system
- Additional integration of the digital pen data into the CRM database including the use of over 500 fields from the digital forms integrated into the system
Services Delivered
- Development services to update the legacy database
- Development services to integrate PDF and XML records into the database.
Outcomes
Nayler has an integrated, best-of-breed email marketing solution fully integrated into their CRM. This allows the key marketing users to execute sophisticated email marketing campaigns on an as-needed basis and without the expense of per email or per record charges
Candidates are able to interact with the Nayler database via the website and update specific information without the intervention of Nayler resources.
Would you like more information about our integration and development capabilities? Have our CRM experts can contact you via this form