About
Service Central is an Australian organisation redefining how consumers find trades and services. Service Central operates a national sales organisation selling membership to the providers (i.e. electricians, builders, plumbers)
Prior to engaging Salesnet, Service Central had no systems or structure in place to track, report, or analyse day to day sales operations
Complexity
Very High
The basic sales data – pipeline, sales value, and sales process was straightforward enough. The complexity was introduced due to the lag from the date of a signed registration to the prospect becoming a formal customer. The Executive team need to track registrations submitted, registrations activated, registrations pending, and a breakdown of the sales revenue (one-time fee vs. on-going fees)
Services Delivered
- Work with CEO, CFO, and COO to determine specific reporting needs
- Standardise how registration details and sales revenue is captured and accounted for
- Introduce a new process for registration submission
- Build extensive set of regional and national sales reports including KPI activity by sales person
Outcomes for Service Central
- Standardised approach to onboarding of new customers
- Better cash flow forecasting
- Faster onboarding of new customers
- Very detailed sales reports on sales activity
- Multi-dimensional sales funnel reports
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